The Royal Surrey County Hospital is a leading General Hospital and specialist tertiary centre for cancer, oral and maxillo-facial surgery and pathology.
The Brief
To become the hospital of choice for patients within the area.
The Solution
A completely new strategy where the Royal Surrey County Hospital behaved more like a brand and competed for its ‘customers’.
Putting the patient at the heart of the hospital’s reason for being, we created ‘Putting Patients 1st’. A strategy and creative concept that includes a website, posters, exhibition stands, annual reports and advertising.
The Result
The new strategy has had a huge impact internally as well as externally.
“Having a strong brand and an integrated marketing approach including a powerful, informative and easy-to-navigate website was critical to our success.”
Lisa Ward, Head of Communications and Marketing,
Royal Surrey County Hospital
- Branding
