Promotional brand identity and integrated launch campaign for Cubiks PAPI 3 software
Cubiks, an international assessment and development consultancy required an integrated promotional campaign to mark the launch of their fully revised and updated market leading software – PAPI (Personality and Preference Inventory). PAPI 3 is Cubik’s scientifically-grounded, incisive work-based personality questionnaire which provides essential insight into the various aspects of how individuals at all levels function in the workplace
The Solution
Based around the premise that people within an organisation are its DNA – defining its culture, the way business is conducted and how talent is attracted and retained – a brand identity was created that established PAPI as the essential tool in sourcing that DNA.
- Branding
- Copywriting
- Graphic Design
- Image manipulation / retouching
- Typography
- Web design
