Integrated fundraising campaign for the Bomber Command Memorial
The RAF Bomber Command Memorial in Green Park, London was built to mark the sacrifice of 55,573 aircrew of RAF Bomber Command who embarked on missions during the Second World War as well as civilians of all nations killed during raids.
Tasked with a mission to raise £3.5M for its construction, a fundraising campaign was implemented which rolled out over a number of key stages. Whilst the primary objective was to raise the necessary funds, we also looked to create an online resource that can be used by people with an interest in Bomber Command from all over the world.
The campaign started with two microsites, based in the US and the UK supported by PR, direct mail campaigns and press releases. A Time Capsule microsite allowed families to honour aircrew by uploading personal tributes which were then interned at the memorial. Social media channels were established to drive online audiences to a main information portal which allowed them to make donations.
Queen Elizabeth II officially opened the memorial on 28 June 2012, unveiling the bronze sculpture. The ceremony was attended by 6,000 veterans and family members of those killed, and the Avro Lancaster of the Battle of Britain Memorial Flight dropped red poppy petals over Green Park.
- Image manipulation / retouching
- Web design